AMANI
Creative Director
Amani is passionate about helping brands be seen, heard and understood by their audience. Since opening So Social over eight years ago at just twenty-four years old, Amani has made it her mission to become a leader in Australia for branding, socials and content creation. No matter what size or type of business, Amani is a pioneer in cultivating unique branding strategies to get businesses seen.
Amani began her career climbing the corporate ladder, but she soon discovered her actual passion was in helping brands discover their authentic voice and identity. This was the early days of Instagram, and it was the perfect timing to present this to an audience. Amani brought So Social into the world, focusing first on social media management. Over the years, So Social evolved and Amani taught herself graphic design to provide more services for her clients. Now, balancing motherhood, and a team of over twenty highly qualified designers, account managers and social media professionals, Amani and So Social have become leaders in innovative and organic strategies for business in the space of, branding, printing, content creation and social media marketing.
The growth of So Social came from Amani’s drive to be the leader in helping small businesses’ across Australia. The So Social Experience then started, which led to Amani and the So Social team travelling across Australia leading sold out workshops. This helped Amani and the team to build brand awareness and be recognised as innovators within the industry. The So Social Experience is now available online, where hundreds of business owners have gone through her programs. This was especially popular during COVID as the team was unable to travel to present the workshops. After years of mentoring social media managers, in 2021 Amani decided it was time to launch a “how to become a social media manager” course – which has done remarkably well all across the country.
On a day to day basis, Amani looks after graphic design projects, manages creative strategies and helps her team create powerful content across a range of different industries. Managing the entire team and working closely with all clients too! Amani takes a hands-on approach within the business – building long term working relationships with clients is her focus. She built So Social on the idea that marketing is about so much more than just developing a logo or a website; it’s about developing entirely personalised strategies for the business and its goals.
Amani has been featured on Sunrise program, The Edge 96.1 and in 2021 So Social took out The Local Small Business Award.
OFFICE TEAM
Georgette
So Social Brand Manager & Senior Graphic Designer
Georgette, a true creative at heart, consistently impresses clients with her minimalistic and artistic approach to design. With her keen eye for aesthetics and attention to detail, she has played a crucial role in visually establishing numerous brands from inception. Georgette is dedicated to delivering design solutions that align with the client’s brief and exceed their expectations. Additionally, she takes charge of managing the work of other designers within the team, ensuring a consistent and exceptional quality of work delivered to all clients. Georgette’s commitment to excellence and her ability to elevate brand visuals make her an invaluable asset to the team.
PARIS
Office Manager & Project Co-Ordinator
Paris joined the team initially as a skilled graphic designer and has since expanded her expertise to include web design and project management. Currently serving as the Office and Project Coordination Manager, Paris plays a pivotal role in ensuring the successful completion of client goals within the space of social media, web development, and design.
Known for her friendly demeanor and collaborative approach, Paris actively collaborates with the team to achieve client objectives. As well as serves as an essential member of the office team, working closely with the director to oversee the smooth day-to-day operations of the business.
ANNALISE
Photographer
Annalise is our talented in-house photographer with a passion for capturing fashion and lifestyle brands through her lens. With a unique style that combines creativity, quirkiness, and attention to detail, she has the ability to transform ordinary moments into beautiful visual stories. With a natural eye for aesthetics, Annalise has been able to hone her skills and further cultivate her unique photography style, adapting it to all the industries that we service.
JEM
Social Media Co-ordinator
Jem’s extensive background in running her own successful fashion business has equipped her with a wealth of knowledge and expertise in the e-commerce space. Her astute understanding of the conversion process enables her to optimise accounts and drive tangible results. With a keen eye for creative detail, Jem possesses the versatility to handle accounts across diverse industries while ensuring their distinctiveness and uniqueness. Her strategic approach and commitment to delivering exceptional outcomes make her an invaluable asset to the social media arm of the business.
SIENNA
Office All Rounder
Sienna takes on multiple roles within the agency, engaging in everything from content creation to supporting e-commerce for our sister brand, FRNTRO, as well as managing social media accounts. We’re thrilled to have her on the team, as she brings a fresh, youthful perspective that energises our client interactions.
SOCIAL MEDIA MANAGERS
AMAR
Content Team Leader
Amar is a highly skilled professional who excels in delivering exceptional results when it comes to executing social media briefs. She leads the team in the creative department and approves all visuals before they go out to clients. With a specialisation in creating captivating TikTok videos and engaging Instagram content, and beautifully presented visual grids, Amar has developed a unique expertise in this area. At So Social HQ, Amar not only offers creative direction but also provides valuable assistance in all aspects of campaign production, ensuring the successful realisation of clients’ goals
GINA
Account Manager
COBI
Account Manager
Cobi’s passion for social media blossomed as she immersed herself in content creation and management of her personal accounts. Her keen eye for detail and knack for creating engaging content make her an ideal candidate for the role of social media manager within our creative team. Cobi’s expertise in this field ensures that she will not only meet but exceed expectations in delivering impactful and innovative social media strategies.
DEMI
Account Manager
Demi has demonstrated her exceptional skill in managing a diverse portfolio of clients spanning various industries. The success of the accounts under Demi’s management is evident through comprehensive analytics and insights. Her hands on approach and strategic thinking have consistently yielded positive outcomes, positioning our clients for growth and success in their respective markets. Demi’s expertise and proven track record make her an invaluable asset to our team, ensuring continued success in client management and campaign performance.
MADELYN
Account Manager
Madelyn is a highly skilled social media manager with a keen eye for detail and aesthetics. Her extensive experience in running her own businesses has provided her with invaluable insights into the world of social media for small business. With a deep understanding of consumer behavior and trends, Madelyn is able to curate visually beautiful and engaging content that captivates audiences across various social media platforms.
LORIN
Account Manager
Lorin is a talented social media manager within our team, her specialisation is in video content creation and curating beautiful grids. With a keen eye for visual storytelling, Lorin has the ability to capture captivating videos that effectively convey a brand’s message and engage audiences. Additionally, Lorin’s meticulous approach to curating grids ensures that every post is strategically planned to create a cohesive and visually appealing aesthetic.
KAYLA
Account Manager
Kayla is not only a fitness expert but also a highly knowledgeable social media manager who has successfully built her own following on various social media platforms. With her expertise in both fitness and social media management, Kayla understands the unique challenges and opportunities that brands face in the online world. She is well-versed in creating engaging and educational fitness content that resonates with her audience, while also utilizing her strategic social media skills to grow her own personal brand. Kayla’s deep understanding of the digital landscape allows her to develop effective social media strategies for small businesses.
SHIREEN
Account Manager
Shireen is a dynamic social media manager renowned for her expertise in the beauty and makeup industry. With a flair for creativity and a passion for aesthetics, she has successfully built her own personal brand so she knows what it takes to create engaging content and authentic storytelling.
Shireen leverages her marketing background to manage social media strategies across various industries, including fashion, wellness, corporate and lifestyle.
GRACIE
Account Manager
Gracie brings a fresh and innovative approach to social media management within our team. Gracie’s ability to think outside the box and adapt to evolving trends ensures that your brand will stand out in the ever-changing landscape of social media marketing. Gracie has a speciality in the creative arts field which ensures that she won’t shy away from the camera too!
NICOLE
Account Manager
Nicole is a key member of our team, collaborating with clients across various industries. With her keen understanding of social media dynamics, she effectively translates trends and aesthetics into actionable strategies for our clients. Nicole is dedicated to producing content that truly connects with diverse target audiences, ensuring that each piece resonates across the board.
APRIL
Account Manager
April’s extensive experience as a professional model has provided her with invaluable insights into the ins and outs of the social media industry. While she thrives in front of the camera, her true passion lies in directing and creating captivating content from behind the scenes. April’s multifaceted talents and deep understanding of the creative process allow her to bring a unique perspective and expertise to every project she undertakes. Her ability to seamlessly transition between roles ensures the delivery of exceptional results and elevates the overall quality of our productions.
LISA
Account Manager
Lisa is a dynamic social media manager known for her unique blend of creativity and analytical insight. With a keen eye for detail, she crafts engaging content that resonates with audiences and drives results. Lisa prides herself on building close relationships with her clients, taking the time to understand their goals and challenges.
